The only prediction of the future we can all foresee is that rapid technology advancement will continue to disrupt the industry. It has become imminently clear that IT, marketing and digital leaders must understand the emerging technology landscape, its conditioning impact on consumer behavior, and a way forward to manage through myriad options to those that are core to their business. In this discussion, hear how Target and PGA Tour Superstores are continuously reinventing themselves to stay relevant in the everchanging world of the shopper. Target CIO and CDO, Mike McNamara and PGA Tour Superstores CMO, Matt Corey will discuss their next-generation innovation and technology adoption strategies, how they prioritize new projects, and where they see the best returns on investment to date. They will also share insights on the important roles both organizational design and team culture play in the success of technological modernization to meet the new, and perhaps unforeseen, challenges the industry is destined to face.