Guggenheim Securities, LLC
John Heinbockel graduated from Fordham University in 1988 with a BA in Economics. He spent 22 years at Goldman Sachs with a primary focus on the food and drug retail sector, analyzing the space through a number of seminal events including the entrance of Walmart via the Supercenter format in the early 1990’s, a period of significant consolidation in the late 1990’s, the initial incursion of pure play e-commerce players at the turn of the century, and the deflation and reflation cycle associated with the Great Recession. For the last seven years, he has broadened his coverage to other consumables channels--and to discretionary retailers--at Guggenheim Securities. Together, he and his colleague Steve Forbes have concentrated their efforts on assessing the strategic positioning and growth potential of a large number of retailers in the context of an overstored, increasingly undifferentiated and value-oriented consumer landscape in which consistent top and bottom-line growth is proving exceptionally elusive.