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Rob Schmults

SVP, eCommerce and CRM
The Talbots, Inc.
Rob is SVP of eCommerce and CRM at Talbots, with responsibility for Digital, Analytics, Loyalty, and Customer Insights. Previously he was part of the leadership team at Intent Media, a big data decisioning and marketing firm. Before joining Intent Media in 2010, Rob was CMO at Smart Destinations, a ticketing platform for museums, sights, and tours. Rob also spent several years at GSI Commerce (eBay Enterprise), leading a business unit responsible for the online stores of over 30 retailers and brands, including Timberland, Bath & Body Works, Major League Baseball, iRobot, and adidas. Earlier in his career, he led the retail practice of Fort Point Partners building ecommerce platforms for companies like BestBuy and J.Crew. He focused on the Internet as an eCommerce Specialist at McKinsey & Co. and was part of Internet pioneer Worlds Inc. in the mid-90’s.

Rob serves on the Board of and Chairs the Digital Council for the National Retail Federation. He is also Board Treasurer of the MicroLoan Foundation, a non-profit microfinance organization supporting female entrepreneurship in Africa. He has been an advisor to multiple start-ups including BazaarVoice, Intent Media, and Spinback.

Rob has an MBA from Harvard and an M.Phil from Cambridge University. He received his BA from Yale. He lives in suburban Boston with his wife and two daughters, all of them proud Talbots loyalists.

Speaking in:

C-Suite Unplugged: Avoiding Inaction While Navigating the Hype Monday Jul 24 1:00 - 2:45 PM Crown Room