Retail Technology Insights and Analysis
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NRF Research Library
The National Retail Federation offers member and non-member retailers the latest updates and trends on issues CIOs, CMOs, and CDOs care about: marketing, online, technology, mobile and more. Here is just a sample of NRF original research:
- The State of Retail Payments. This 2016 study explores payment priorities, challenges and needs among retailers.
- “Uniquely Gen Z,” the first in a three-part global study, explores Gen Zers’ technology preferences, “cyber-savviness” and economic influence.
- The State of Retailing Online 2017,” the first of a two part series looks at top digital business priorities and new things retailers are investing in this year.
- NRF CMO Study: Balancing Digital and Traditional Media to Drive In-Store Sales
Visit the NRF Retail Library for a complete selection. Log-in may be required to download a paper.