Retail Technology Insights and Analysis
from NRFtech 2017 Sponsors
In the coming weeks, we'll post white papers from our sponsors that you can download for free.
NRF Research Library
The National Retail Federation offers member and non-member retailers the latest updates and trends on issues CIOs, CMOs, and CDOs care about: marketing, online, technology, mobile and more. Here is just a sample of NRF original research:
- The State of Retail Payments. This 2016 study explores payment priorities, challenges and needs among retailers.
- “Uniquely Gen Z,” the first in a three-part global study, explores Gen Zers’ technology preferences, “cyber-savviness” and economic influence.
- The State of Retailing Online 2017,” the first of a two part series looks at top digital business priorities and new things retailers are investing in this year.
- NRF CMO Study: Balancing Digital and Traditional Media to Drive In-Store Sales
Visit the NRF Retail Library for a complete selection. Log-in may be required to download a paper.