NRFtech is designed for retail CIOs, CDOs, and other senior executives responsible for retail technology. NRFtech attendance is limited* to 150 senior retail executives to create the right atmosphere for having purposeful conversations, sharing insights and raising important questions.

Full Conference Pass


EARLY RATE BY 6/1/18 Advance Rate ends 7/14/18 ONSITE
Retail Member
free free free
Retail Non-Member
$850 $950 $1,695

Additional Registration Information

  • For a nominal fee of $100, spouses are welcome to attend Sunday's Welcome Keynote, Opening Reception and Dinner as well as Monday's evening Reception, Dinner and After-Hours event.
  • No Show Fee of $195 per person will be accessed for those who do not attend the event and do not cancel a confirmed registration.
  • Attendees are responsible for their own hotel and travel. NRF secured discounted room rates if reserved by June 20, 2018.

NOTE: No one under the age of 18 is permitted to attend any part of the event under any circumstances.

*NRF reserves the right to limit attendance to the most senior technology positions.


NRFtech is open to retailers only. If you are a solution provider and would like to attend, contact Tami Sakell at (202) 661-3044 to learn about our sponsorship opportunities.

Registration FAQs

What is a Retail Member?

"Retail Member" denotes National Retail Federation (NRF) membership or membership in a NRF division.

Retail Definition

NRF defines a retailer as a company whose core business is to sell consumer goods directly to the end consumer via storefront, catalog, television, or online. Chain restaurants are included in this definition. The company must own the merchandise it sells. Companies primarily engaged in the sale of goods or services to businesses, whether at wholesale or retail, are not considered retailers.

What if I can't attend after I have registered for the event?


All cancellation requests must be in writing to Cancellation requests received by July 2, 2018 will receive a full refund. No refund for requests received after July 2, 2018, regardless of when the registration was received. Non-attendance does not constitute cancellation.

No Show Fee

A $195 charge per person will be accessed for those who register for the conference, but do not formally cancel, substitute their registration or check-in for the event. The No Show Fee helps defray the costs incurred.


Substitution requests must be made in writing and include who is being substituted and the new registrant's name, title, address (if different), phone and email. Substitutions cannot be made onsite once the individual has checked in.

Interested in Membership?
Discounted conference rates are just one benefit of NRF membership. To inquire about joining or your membership status, please contact NRF Membership.