How to engage with fans at all levels

Sunday, July 15
Ritz-Carlton Ballroom, Salon I-II, Level 1
How to engage with fans at all levels
From the first-ever female leader of an NFL franchise, hear how the Oakland Raiders former CEO, Amy Trask, tapped into one of the most devoted and faithful fan bases in the NFL to understand what makes them tick. From her 16 years at the helm, Amy will share insights and anecdotes about putting “Raider Nation” at the forefront of decisions both for the business and in connecting with fans and improving their experience in and outside the stadium. She will discuss keeping a customer base happy and always doing more for them, regardless of the resistance
, Chairman, Digital Council
, National Retail Federation
, Football Analyst at CBS Sports
, Former CEO, Oakland Raiders
, @AmyTrask