Unleashing the power of joy and positivity on consumer engagement

Sunday, July 15
5:30pm
–6:00pm
Ritz-Carlton Ballroom, Salon I-II, Level 1
Unleashing the power of joy and positivity on consumer engagement

Shabnam Mogharabi is CEO of SoulPancake, an award-winning media and entertainment company founded by actor Rainn Wilson that explores ‘Life’s Big Questions’. SoulPancake works with brands to incorporate storytelling across television, web and social platforms, drawing on the immense power joy and positivity to engage consumers with brands. A master storyteller, Shabnam will share insights through SoulPancake’s extensive slate of diverse content and provide lessons about how retailers can augment their inhouse production arm, and drive success across a number of platforms. SoulPancake has produced content for the likes of T-Mobile, Macy's, Nestle, Purina, Visa, and Hershey's, and has won several awards including a Daytime Emmy for OWN's Super Soul Sunday series.

, CEO and Executive Producer
, SoulPancake
, @shabster