Brendan Witcher


VP and Principal Analyst, Digital Business Strategy
Forrester Research
With 25 years’ experience in multichannel retail and hospitality, Brendan is an expert on eCommerce business, consumer behavior, and technology trends for both online and offline retail. He is sought after for comments and insights by industry media such as Bloomberg, CNBC, NPR, PBS, The Economist, The Wall Street Journal, Time, and USA Today. Prior to joining Forrester, he held multiple leadership positions with Guitar Center and Harry & David, including roles in strategic planning, eCommerce operations, digital marketing, business analytics, customer insights, and CRM.

Speaking in:

Monday Jul 16
11:15 - 11:45 AM
Ritz-Carlton Ballroom, Salon I-II, Level 1
One of the burning questions from leaders touching their organization's technology stack is how to prioritize investments appropriately with the maximum ROI and speed of execution. In this session, Forrester’s Brendan Witcher will provide... Read more