Brendan Witcher


Vice President / Principal Analyst, Digital Business Strategy
Forrester Research
Brendan serves Digital Strategy Professionals and is a leading expert on commerce and experience technologies, consumer behavior, and innovative trends in the digital engagement space. He is also a noted authority on organizations leading the way in disruption, important developments in both online and offline commerce, and vendors that facilitate delivery of digital excellence. In his research, Brendan covers both strategic and tactical drivers for winning, serving, and retaining today’s digitally-savvy consumers. In addition to advising Fortune 500 executive teams around the globe, Brendan can be found keynoting at industry events, and is routinely sought after for insights by industry media such as CNBC, Bloomberg, The Economist, Fortune, USA Today, and The Wall Street Journal.