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Mary Beth Laughton

Mary Beth

EVP, Omni Retail
Mary Beth Laughton is the Executive Vice President of U.S. Omni Retail at Sephora. A visionary and strategist with a deep understanding of how customers are evolving, Ms. Laughton is responsible for Sephora’s omnichannel business, driving growth and ensuring a seamless and holistic client–centric approach across store and digital channels. In this role, she oversees the stores field organization, retail operations,, and omni experiences and innovation. During her time at Sephora she has pioneered many innovative, consumer-focused experiences both online and in stores, reflecting her relentless focus on making the client experience as integrated as possible.

Ms. Laughton joined the Company in 2012, and since that time, Sephora’s e-commerce business has quadrupled, due in large measure to its leadership in mobile, digital marketing and site experience. Promoted to Sephora’s Senior Vice President of Digital in 2014, Ms. Laughton led the retailer to its dominance in digital innovation, including the launch of its award-winning mobile App and site, as well as its leading in-store digital, omnichannel, and CRM/personalization experiences. She has also served on the Operating Committee for the company since 2015.

Previous to Sephora, Ms. Laughton spent nearly a decade at Nike, where she held a variety of strategy, merchandising and e-commerce roles including three years as General Manager for Nike's Europe e-commerce business. Ms. Laughton also previously worked as a consultant for McKinsey & Company in Chicago, her hometown.

Ms. Laughton earned a BA from Indiana University and an MBA from Harvard Business School. She currently resides in San Francisco with her husband and two children.

Speaking in:

Monday May 20
8:45 - 9:30 AM
Nikko Ballroom, 3rd floor

As an omni-retail and experience leader, key strategic tenets drive the client journey, from organizational alignment and new mobile platforms to redefining what success looks like in the ever-changing consumer landscape. Under ... Read more