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Phillip Raub


Co-founder and President
b8ta Inc.
Phillip Raub is the co-founder and president of b8ta, a software-powered retailer designed to make physical retail accessible for product makers and exciting for consumers. In his role at b8ta, he oversees the day to day operations of the company.

Previous to b8ta, Phillip held executive roles at Nest, where he led the Global Channel Marketing team. Prior to Nest, Phillip spent six years at Nintendo during the height of the Wii phenomenon. In his role as Director of Retail Marketing, he was responsible for bringing Nintendo’s brand to life across retail, with partners like Walmart, Target, Best Buy and Amazon.

In addition to his years of experience at Nest and Nintendo, Phillip held various leadership roles in Marketing at Gap Inc.

Speaking in:

Monday May 20
2:15 - 3:00 PM
Nikko Ballroom, 3rd floor
We all got the memo: if brick-and-mortar stores want to stay open and competitive with the rising generations of digital natives, they must evolve with tech savvy experiences and revolutionize the way they reach customers. However, implementing... Read more