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David Massey

David Massey

Chief Digital and Technology Officer
Beall's, Inc.
NRF Tech Sunday Emcee

With over 30 years of retail experience, Dave Massey is the Senior Vice President and Chief Information Officer for Bealls Inc. a privately held Florida retailer. Rich in tradition, and founded in 1915, Bealls operates over 500 stores across four brands; Bealls, Bealls Outlet, Burkes Outlet and Bunulu. As CIO, Dave oversees all aspects of information technology, providing the direction and vision to support the company’s strategic and business objectives. Dave joined Bealls in 2010 to lead the technology transformation and modernization efforts. Before joining Bealls, Dave served in several lines of business and technology related roles for Macy’s in Atlanta and Cincinnati.