Rob Schmults


Chairman, Digital Council
National Retail Federation
Rob was SVP of eCommerce and CRM at Talbots where he oversaw eCommerce, Mobile, Online Marketing, and eMail since 2013 and CRM, loyalty, and payments since 2015. Previously he was part of the leadership team at Intent Media, a big data decisioning and marketing firm. Before joining Intent Media in 2010, Rob was CMO at Smart Destinations, a ticketing platform for museums, sights, and tours. He led online and offline marketing, as well as the web store responsible for 70% of the company's B2C sales. Rob also spent several years at GSI Commerce (acquired by eBay), leading a business unit responsible for the online stores of over 30 retailers and brands, including Timberland, Bath & Body Works, Major League Baseball, Elizabeth Arden, and adidas. Earlier in his career, he led the retail practice of Fort Point Partners building ecommerce platforms for companies like BestBuy and J.Crew. He focused on the Internet as an eCommerce Specialist at McKinsey & Co. and was part of Internet pioneer Worlds Inc. in the mid-90’s.
Rob serves on the Board of and Chairs the Digital Council for the National Retail Federation. He is also Board Treasurer of the MicroLoan Foundation, a non-profit microfinance organization supporting female entrepreneurship in Africa. He has been an advisor to multiple start-ups including BazaarVoice, Intent Media, and Spinback.
Rob has an MBA from Harvard and an M.Phil from Cambridge University. He received his BA from Yale. He lives in suburban Boston with his wife and two daughters.

Speaking in:

Sunday Jul 15
4:45 - 5:30 PM
Ritz-Carlton Ballroom, Salon I-II, Level 1
From the first-ever female leader of an NFL franchise, hear how the Oakland Raiders former CEO, Amy Trask, tapped into one of the most devoted and faithful fan bases in... Read more
Tuesday Jul 17
8:45 - 9:15 AM
Ritz-Carlton Ballroom, Salon I-II, Level 1

As the retail industry is rapidly transforming and at a pivotal inflection point technology and innovation is of paramount importance. Join Karen Etzkorn, CIO of Qurate Retail Group, in a fireside chat to learn... Read more