Sponsor White Papers & Articles

Get more retail technology insights and analysis from NRFtech sponsors.

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Chatter Research: Sampling Feedback as a Product Development Tool

Chatter Research and Unilever: Uncovering what customers truly value in pop-up shops by testing their newest Pure Leaf Tea products.

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Ascending Retail IT Automation: Five Principles for Success

How the retail industry can use IT automation to drive innovation and achieve digital transformation.

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Framework for Evaluating the Accuracy of Location Data Technologies

Understand the benefits and limitations of various location data technologies, and how an accurate dataset ensures successful brand engagement with customers on a personalized level.

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Decoding Price Elasticity to Unlock Revenue and Minimize Risk

First Insight's exclusive Price Elasticity Report examines pricing and elasticity trends across a variety of product categories to help retailers and brands better understand and act upon pricing opportunities and risks.

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Snapshot: Blockchain

The Innovation Office Spotlight Report, powered by FitForCommerce, exploring the retail application of blockchain – from supply chain to marketing.

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Moltin mobile self-checkout: Digitizing in-store experiences

The whitepaper tackles the common problem faced by numerous retailers, long and complicated checkout process which can be easily streamlined with an easy browser-based mobile self-checkout solution powered by the Moltin API.

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Opertus Store Ops-Center Business Impact: GameStop

GameStop steps up its store communications and operational execution with Opterus’ Store Ops-Center.

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Returns Optimization Platforms

Returns optimization platforms are the innovative, cutting-edge solution that allow retailers and brands to streamline their returns processes and maximize profitability.

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Enabling Commerce: Reshaping the Retail 'Basket' at Every Touchpoint

This whitepaper from PCMS offers insights for retailers about the importance of retail ‘baskets’ that follow customers at every touchpoint as a successful strategy for deepening shopper loyalty and creating a true engaged commerce experience.

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Changing the Retail Paradigm

Today’s buying journeys are radically different, and retailers must change their engagement to a more hyper-personalized and integrated approach across all touchpoints.

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Retailer Revitalizes Multichannel and In-Store Shopping Experience with Support Savings

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4 Steps to Gain (& Keep) Control of Business Transformation Programs

Our proven, four-step process for gaining and keeping control of your business transformation program helps shed light on why these initiatives often last years due to their complexity and large size, making a successful and cost-effective delivery extremely difficult.

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The Ultimate Guide to SaaS Cloud Subscription Agreements

Enterprises turning their attention to and adopting SaaS applications must approach their cloud agreements with the proper rigor and ensure they include necessary upfront and downstream protections as well as flexibility while also addressing various security concerns.

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The New Retail Mandate: 2018 Shopper Vision Study

Retailers worldwide are getting better at keeping step with the demands of story’s always-on savvy consumers whose expectations are increasing in today’s digital economy but more innovation is required. According to Zebra Technologies 10th annual shoppers study, one third of shoppers are still not satisfied with the in-store experience.

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